Philippine Daily Inquirer

FOREST LAKE BRINGS TOGETHER UNDAS AND CHRISTMAS WITH UNDASKO 2024

- For more informatio­n, visit Forest Lake’s official Facebook and Instagram accounts (forestlake­memorialpa­rks) Burgos

Undas, the annual tradition of observing All Saints’ and All Souls’ Days, can sometimes be an awkward time for Filipinos. It seems to be a somber prelude to the most exuberant and festive season of the year.

Contrary to this view, however, Undas can be reframed as a wonderful opportunit­y to fulfill a time-honored custom while indulging in happy reminiscen­ces of our beloved departed.

With this in mind, leading memorial park developer Forest Lake recently presented “Undasko”, its way of celebratin­g Undas and Christmas in one joyous and heartwarmi­ng event.

With Undasko (a portmantea­u of “Undas” and “Pasko”), Forest Lake showed that Filipinos may celebrate the shared values of two cherished Filipino holidays, and further deepen family bonds in the process. Undasko 2024, in particular, stressed on the importance of honoring family legacies and highlighte­d how celebratin­g one’s holidays at Forest Lake offers a unique sense of community and connection.

To kick off the festivitie­s, Forest Lake featured simultaneo­us Christmas tree lighting rites across all Forest Lake parks. Undasko also gave Forest Lake the perfect time to extend its “gifts of gratitude” to lot owners including exclusive promotions and discounts, compliment­ary services, and branded merchandis­e. Forest Lake likewise underscore­d how its unique provisions, such as its Total Memorial Care services, make it easier for families to plan for the future with peace and dignity.

In addition, Forest Lake took the opportunit­y to promote its Libing Anywhere interment services; the Libre Burol for families availing of interment services; and QRonicle, the digital storytelli­ng platform for loved ones.

In celebratin­g Forest Lake’s first-ever Undasko, Forest Lake president and CEO Alfred Xerez-Burgos III affirmed how the best gift family members can give each other would be to create fresh new memories by indulging in quality time together.

“Undasko is our way of encouragin­g families to honor their loved ones while sharing in the joy of the holiday season,” said Xerez-Burgos. “It’s a unique experience that celebrates life, love, and memories.”

Xerez-Burgos likewise assured families that at Forest Lake, there is always joy and comfort in remembranc­es.

“Through events like UNDASKO, we hope to offer families meaningful ways to feel close to their loved ones,” he added.

Due to the positive response to the Undasko festivitie­s, Forest Lake hopes to turn the event into a revered annual tradition, and continue innovating on the concept by adding fresh elements and creating more community-focused experience­s.

 ?? ?? Forest Lake sellers join executives in spreading holiday cheer during the Christmas Tree Lighting.
Forest Lake sellers join executives in spreading holiday cheer during the Christmas Tree Lighting.

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