Sunday Express

Saka does the double on his image rights

- Sports · College Sports · Soccer · Soccer Business · Arsenal F.C. · England national football team · England · Bukayo Saka · London · UEFA Champions League · Real Madrid F.C. · Madrid · New Balance Athletic Shoe, Inc. · Ealing

A COMPANY set up to manage Arsenal and England forward Bukayo Saka’s image rights more than doubled in value last year.

Income at BS7 Rights Limited, which is run by his parents Adenike and Hamed, increased from £2.3million to £4.64m in 2024.

The sharp rise came after Saka signed a new contract at Arsenal, reported to be worth around £15m a year, at the end of the 2022-23 season. He has emerged as a key player for both club and country since breaking into first-team football aged 17.

Saka has made 257 appearance­s for the Gunners, scoring 69 goals and contributi­ng 70 assists, mostly from the right wing.

He has been a driving force in the North London club’s resurgence in recent seasons and their run to the semi-finals of this season’s Champions League.the Ealing-born star scored as Arsenal completed a 5-1 aggregate win over reigning European champions Real Madrid in the quarter-final.

Saka has earned 43 England caps since making his debut in 2020, scoring 12 goals and helping thethree Lions reach the last two European Championsh­ip finals.

Saka also has a deal with New Balance and is one of the faces of the company’s football boot range.

 ?? ?? BIG GUN: Images of Arsenal’s Bukayo Saka have brought extra benefits to BS7 Rights
BIG GUN: Images of Arsenal’s Bukayo Saka have brought extra benefits to BS7 Rights

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