A new re­al­ity

the notch team tell us how they helped cre­ative agency Mep­tik bring a new aug­mented re­al­ity show­case to life

3D World - - INDUSTRY -

For this pro­ject cre­ative agency MEP­TIK col­lab­o­rated with RITE Me­dia to op­er­ate a state-of-the-art, high-speed ro­botic cam­era. The ex­tended re­al­ity test show­case was cre­ated through Notch soft­ware, with a de­sire to chal­lenge the cur­rent par­a­digm of CGI cre­ation in fea­ture film­mak­ing. Notch was used for the in­stan­ta­neous ren­der­ing of a com­plex 3D scene.

MEP­TIK chose Notch based on its abil­ity to take in­com­ing po­si­tion data and ap­ply it to a scene, as well as for its ro­bust par­ti­cle sys­tem, abil­ity to quickly tweak light­ing and the fact that it also al­lows real-world ob­jects to in­ter­act with a 3D scene.

The suc­cess of this first test opens up a new world of ground-break­ing pos­si­bil­i­ties for both film and ex­pe­ri­en­tial de­sign. As a re­sult, MEP­TIK and Notch are look­ing to fur­ther ex­per­i­ment and ex­plore in new av­enues of aug­mented re­al­ity us­ing Notch real-time soft­ware.

MEP­TIK is an At­lanta-based agency that spe­cialises in cus­tom de­sign for live en­vi­ron­ments

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