RAPID INFLATION

DISCOVER WHAT INSPIRED INK TO BLOW UP THE 20TH CENTURY’S MOST UNLOVED CARS

As well as tackling slick and seductive autos, INK has turned its talents to the cars that time (and style) forgot: Austin’s Allegro and Princess, and Triumph’s TR7. In a playful twist, INK gave these vehicles a gas injection – think helium instead of petroleum – and turned them into floating foil balloons.

“Our animation director Michael Haas did a bit of experimenting with cars crashing into one another, but rather than smashing up they inflate,” says Macey. “Again, it seemed too complicated. So we thought, what happens when you just take one thing and inflate it? Something simple, nice and satisfying, but a bit odd. I thought using the dodgy old British motors of the 1970s could be a good thing because they’re funny and quirky. So we played around, the team collaborated on ideas, and the idea evolved into Bloated Motors.”