Supercharge your workflows with the NVIDIA Geforce RTX 3090

We take a closer look at NVIDIA’S flagship 30-series graphics card, the Geforce RTX 3090, to see if this generational leap is one worth taking

Digital content creators tend to be a reasonably tech-savvy bunch, with a pretty good handle on trends, tools and techniques, but it can be hard to know what a generational gap really means on a daily basis and whether making the step up from one tool to the latest version is really an investment worth making.

NVIDIA’S RTX series of Geforce graphics cards have been around for some time now, building up an enviable reputation for quality, reliability and performance. With that in mind, what does the new king of the hill, the RTX 3090, have to offer?

Well, let’s start with the obvious attributes. As well as being built around a new architecture, known as Ampere, which in itself brings a number of performance hikes to the table with second-generation ray tracing cores and third-generation Tensor cores, the RTX 3090 houses an incredible 24GB of G6X memory. Content creators, whether working on 8K video editing or 3D animation and visual effects, all know that one of the pressure points in a daily pipeline is the sheer volume of data they throw at their workstations. Having this 24GB of fast memory allows for entire complex 3D scenes to be held in the GPU’S buffer, significantly increasing performance, as there is no need for the system to utilise out of core rendering. Not only does this deliver massive performance gains over previous hardware, but it can eliminate software crashes and restarts.

With these initial factors in mind let’s take a look at some real-world benchmarking that showcases the performance benefits of the RTX 3090. First up is Octane’s 2020.1 benchmarking test. The RTX 3090 provides a record result of 684.34. This situation may not be a typical use case for all, so running Blender’s test looks at an array of different scenes and requirements. The results can be seen in the image above, but it’s very telling that across the six tests the RTX 3090 is more than twice as fast as the 2080, one of the most popular of the previous generation, that used the Turing architecture, rather than the new Ampere.

Other than the attributes mentioned already there are two significant elements of the RTX 3090 that contribute to the outstanding performance. First up is NVIDIA’S design of the cooling system. We all know that increasing power tends to mean an increase in heat, with overheating becoming an issue. When you are pushing

8K video through Davinci Resolve, with live grades and visual effects, some of which need to analyze the footage, then a system can get pretty warm – the RTX 3090 has this covered with what NVIDIA calls a flow through design, which works in tandem with the workstation chassis to pull in cold air and push the warm out.

Next up and probably the most important part of the equation is the software. Anybody with even a small amount of experience in computers knows that the drivers are the key to success. They let the hardware perform at its peak, as well as play nicely with the rest of the system.

NVIDIA provides two types of drivers for all Geforce graphics cards. The first is aimed at hardcore gamers and delivers the best gaming experience, while the second ‘Studio Driver’ is aimed squarely at digital content creation, which delivers the performance and reliability that creators demand. NVIDIA has researched what works, testing to find the perfect solutions for the task at hand, so you know that, if you choose an NVIDIA Studio certified product, you aren’t just buying a computer, but the confidence that you can stay creative and bring the worlds to life that your projects deserve.

The pairing of world-class software and the impressive cutting-edge hardware means that there is, without a doubt, no better time to upgrade to the latest generation of graphics cards, where some of the improvements have actually doubled the performance compared to the previous RTX 20xx offerings.

At the end of the day, investing in new tools is about finding the balance between your creative needs and weighing the cost over upgrade. The RTX 3090 makes it clear that the time is now and the results truly stand for themselves.

Find out more about NVIDA at: bit.ly/rtx3090studio

“THERE IS NO BETTER TIME TO UPGRADE TO THE LATEST GENERATION OF GRAPHICS CARDS”