HOW DO I MAKE SURE I AM USING THE CORRECT COLOUR IN A RENDER WHEN WORKING WITH CLIENTS?
Ryley Martin, London
Mike Griggs replies
Despite the inherent complexity of all the tools and skills a 3D artist has to master, ironically one that would appear simple – working with clients – is probably the hardest to get right.
Client work is defined by an artist seeking to understand and meet the client’s needs – which, in many cases, is clear and concise communication that is on-brand. In many cases a client, especially when working in stills, will ask for a Photoshop file with the correct brand colours in place. This can be a chore for both the 3D artist and the client if a typical multi-layered file that a 3D artist would use is given to the client’s print department. These difficulties arise because print designers use a different skill set to that of a 3D artist.
If the file is handed across in a ‘neutral’ format, such as a well-organised Photoshop file, this can go a long way to removing friction with a client, which is a great way to build a long-lasting and profitable relationship.
So, what are the important considerations when defining a neutral ‘Master’ file to give to a client? In this example we will concentrate on a still, as this is the most common environment where a Master file will be asked for.
A key step is to convert from 32-bit, the typical 3D output format, to most likely an 8-bit format, which tends to be what most print work is created in. The other
potentially important element is to render either in black and white/greyscale so that true colours can be applied in Photoshop. Most 3D artists use Rgb-based colour references, and print designers tend to use CMYK, making it easy for the print designer to input their own colour choice.
Additionally, making sure that all layers are clearly named to their purpose can go a long way in making sure that you build your reputation for being a great team member, as well as a great artist.