SALES MILESTONE
ISUZU UTE AUSTRALIA SURPASSES 100,000 CUMULATIVE SALES OF ITS D-MAX AND MU-X.
ISUZU UTE Australia has recently celebrated a milestone, surpassing 100,000 cumulative sales of its D-MAX ute and ute-based MU-X wagon.
It’s a mighty achievement in a highly competitive market segment, where, in March 2017, the D-MAX was the eighth best-selling vehicle on the overall 4x4 sales charts (1132 units) – the MU-X finished 13th with 650 sales.
“Since launch, our products have been endorsed with awards both here and internationally, leaving no doubt they are capable performers,” IUA’S Managing Director and CEO Yasu Takeuchi said. “This is backed by the positive feedback we receive from both our private and fleet customers, who put our vehicles to the test in some very extreme conditions, day in, day out.”
The D-MAX and MU-X brands first arrived on local soil in 2008, and since then have experienced exponential success in the Australian market – for eight-consecutive
years, IUA has posted doubledigit sales growth.
D-MAX ute sales have been on the up since its 2008 launch. Back then, the carmaker shifted 273 3.0-litre common-rail diesel-powered units. The following year, 3566 utes were dispatched from the showroom floor.
To keep up with the steady sales increase, Isuzu’s dealer network has also grown from 39 (in 2008) to more than 130 dealers Australia-wide.
Isuzu doesn’t expect this trend to be slowing down anytime soon, with plans afoot for further strategic growth.
“I believe that if we can continue to deliver on our promises and respect the trust of our customers, our brand will continue to grow from strength to strength,” Mr Takeuchi said.