PIRANHA OFF ROAD
Describe your business.
As a Melbourne based manufacturer and distributor for the range of Piranha Off Road products, we are best known for Dual Battery Management systems. Battery trays and Electronic management suited to most 4x4 vehicles. We also manufacture or assemble Fridge Slides, snow chains and lighting looms.
Tell us some of the history of your company:
Piranha Off Road started out back in the 1980’s as Piranha Ignition Systems. This company focussed on upgrading existing distributor/point systems with the then new electronic ignition. Naturally, the technology became common place and by then Alan Johnson’s established interest in 4WD eventually led to the development of the electronic dual battery system in 1987. At the time the market was confined to mechanical parallel switching. From the success of the Dual Battery system the Battery Tray grew as a natural progression and now Piranha manufacture over 140 different trays to suit most of the 4WD’S on the market. The business continued to grow with the addition of other 4WD specific products that has seen the Piranha business grow to a national brand with distribution across Australia.
Where is the company at now?
Piranha Off Road has firmly established it’s presence in the market place as a supplier of Australian manufactured specialist 4WD products. Based in Boronia, Victoria, Piranha products are now distributed around Australia via a network of Piranha authorised dealers. The dealer network, including the Boronia head office, not only supply products but now actively install all Piranha products. In fact the workmanship combined with the quality products can provide a total solution for the active 4WD touring market of vehicles and camper trailer/caravans.
What is your companies or products unique selling point?
Buying product from Piranha off Road ensures you are buying products that have been manufactured by Piranha to the highest quality standards or have been selected by Piranha on the basis they are the best we can recommend. The Piranha manufactured products are built with 4WD application in mind and are thoroughly tested within that application. When you come to talk to the Piranha people about your needs you are talking to 4WD enthusiasts who use Piranha products and will proudly show you the products on their own vehicles. Products built to suit the application will last longer and be reliable when you are touring “this land of sweeping plains”.
If you could say only two words about your product or service, what would that be?
Proven, Reliability.
What makes you different from your competition?
When you purchase a Dual Battery system from Piranha Off Road you are buying a system solution. This is a proven blend of especially developed products to work in harmony with your modern vehicle electronics. Right down to exact cable diameters to ensure all components work together. Backed up by a 5 year Australia Wide warranty when the system is installed by a Piranha trained technician.
What products are you developing now?
Recently launched is the Ignsense-12 a product designed to allow the auto electrical community to safely pick up an ignition sense in the modern vehicles which is increasingly difficult to do. The Piranha Tilt Slide that can convert your Piranha fridge slide into a Tilt down version to gain easy access to your fridge.
Who uses your products?
Piranha products are used extensively by the 4WD touring market along with the camper trailer/caravan market. While these are the most common user channels there is also the more specialised area’s like, marine, forestry, mining and trade vehicles.
What is your greatest achievement?
Supplying competitively priced Australian manufactured 4WD products. Piranha manufacture one of the widest range of auxiliary battery trays in Australia that make a suitable companion to the Piranha Battery Management system, which is compatible to most 4WD vehicles , which is simple to use and low cost.