Hanover dis­plays


More than 30 years af­ter it started as a one-man op­er­a­tion at a sin­gle lo­ca­tion, Hanover dis­plays is now a suc­cess­ful global or­gan­i­sa­tion. It now has more than 250 em­ploy­ees world­wide and cus­tomers in more than 75 coun­tries.

Its pas­sen­ger in­for­ma­tion sys­tems so­lu­tions are de­signed and man­u­fac­tured ex­clu­sively in-house without the need for ex­ter­nal sub-con­trac­tors, it states. It has the ca­pac­ity to build and sup­ply up to 75,000 units an­nu­ally, with the po­ten­tial to scale up fur­ther in the fu­ture.

Hanover says it’s never re­lied on ex­ter­nal in­vestors and con­tin­ues to be an en­tirely in­de­pen­dent busi­ness. It has al­ways been com­mit­ted to de­liv­er­ing re­li­able, made-to-mea­sure so­lu­tions and ex­cep­tional sup­port, it says. And it has al­ways been ded­i­cated to on­go­ing in­no­va­tion and su­perb qual­ity, it states.

Hanover Dis­plays says it is a one-stop shop for all on-bus pas­sen­ger in­for­ma­tion sys­tem hard­ware – from des­ti­na­tion dis­plays, next-stop signs and au­dio sys­tems, to on-board com­put­ers and multi-me­dia TFT pan­els. Hanover also meets back-of­fice soft­ware needs, in­clud­ing des­ti­na­tion data­bases, me­dia con­tent cre­ation and edit­ing so­lu­tions, re­mote sys­tem up­dates, geo-lo­ca­tion, real-time track­ing and bus fleet man­age­ment pro­grams.

THE STATE OF PLAY Trends in Aus­trala­sia?

“White LED signs, and curved signs to fit curved wind­screens. We have more re­quests for these than any­where else. At times they are amazed in the UK about our fix­a­tion with White LEDs. We are also see­ing in­creas­ing de­mand for voice an­nounce­ments of the next stop in­for­ma­tion. Es­pe­cially on the longer coun­try routes (and short city routes, for that mat­ter), giv­ing peo­ple time to be pre­pared to de­part the ve­hi­cle rather than just pulling up at a stop and it’s ‘quick I’ve got to get off’,” said Fiona Wat­son, di­rec­tor of Hanover dis­plays Pty Ltd - the Aus­tralian sub­sidiary of the par­ent com­pany.

Where’s the name from?

“Hanover orig­i­nates from a lit­tle town near Brighton in the UK, which is where we first started. Man­u­fac­tur­ing now is lo­cated a few miles away from the orig­i­nal of­fice in the chalk hills of Lewes.”

What are Hanover’s top three strengths?

“When you con­sider the fact we source our LEDs from the same sup­plier as our main com­peti­tor, al­beit with a dif­fer­ent bin grad­ing for colour, how do you po­si­tion your prod­uct as the bet­ter choice? Well, there is more to pas­sen­ger in­for­ma­tion sys­tems than the LEDs,” she replied.

“Hanover equip­ment it­self is de­signed to be re­li­able, more ef­fi­cient in terms of power con­sump­tion (around 30 per cent on av­er­age) and very sim­plis­tic to pro­gram when com­pared to that of our com­peti­tors. While they pro­mote what they call static LEDs (sur­face mounted LEDs) - we can also of­fer these - we have con­tin­ued to pro­duce dis­plays us­ing ra­dial LEDs due to the de­mand for lower power con­sump­tion.

Man­ag­ing di­rec­tor Grant Wat­son added: “We are in­no­va­tive and of­fer­ing Text To Speech so­lu­tions to com­ple­ment the dis­played mes­sages for pas­sen­gers with vi­sion im­pair­ments. We can pro­vide the whole pack­age: des­ti­na­tion signs, screens, next-stop voice an­nounce­ments and more. Sim­ply hop on to any Melbourne tram and you will see all our gear in ac­tion.

“We also pro­vide ex­cep­tional cus­tomer ser­vice, hav­ing won sev­eral awards for this in the past. We al­ways try our best to look af­ter our cus­tomers. Very of­ten we re­ceive pos­i­tive feed­back from our cus­tomers on our ser­vice lev­els; it is amaz­ing how many thank-you cards and Tatts tick­ets ap­pear in the mail from cus­tomers,” Wat­son said.

How big is the ANZ team?

“In Aus­tralia we con­sist of a team of four full-time em­ploy­ees all based in Melbourne. We have an agent in NZ, Gor­don McKendry from Geemac Trad­ing, and agents in Hong Kong and Sin­ga­pore. Our num­bers are also bol­stered by two ad­di­tional in­ter­na­tional sales staff and tech­ni­cal sup­port team mem­bers, who work from our UK of­fice and travel as re­quired.”

And the Hanover Task Force?

“Each of our sub­sidiaries has in­put in this process and Grant is the ac­tive rep­re­sen­ta­tive for Aus­tralia. As a busi­ness we are very proac­tive in map­ping the fu­ture di­rec­tions of the com­pany and its prod­ucts,” Fiona Wat­son said.

“The Task Force is watch­ing global trends and iden­ti­fy­ing new or emerg­ing tech­nolo­gies that will ben­e­fit our cus­tomers. Staff are kept in­formed glob­ally of our roadmap via in­ter­nal email up­dates.

“We have some ex­cit­ing new game-chang­ing prod­ucts on the way. But we need to keep these un­der wraps un­til the of­fi­cial launch at Euro Bus Expo, Birm­ing­ham later this year,” she added.

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