Thoreb Australia is one of 10 subsidiaries of AB Thoreb Sweden, founded in 1978 by Ph. Dr. Thore Brynielsson. Celebrating its 40th anniversary in 2018, AB Thoreb proudly remains a family business, running manufacturing operations within its homeland of Sweden and various other locations throughout Europe.
Thoreb Australia celebrates its 19th anniversary this year. It’s a wholly owned subsidiary of the Swedish parent company with 12 staff across three locations, including a head office in southern Sydney.
Thoreb prides itself on its forward-thinking approach to technology, including its ‘Multiplexing’ technology, which aids in fleet management, vehicle control and passenger experience throughout automation and data collection. The first bus ever manufactured in Australia using this technology was a joint project between Volgren and Brisbane City Council late in 1999 [pictured].
Built on a Volvo B10L chassis this bus was years ahead of its time boasting the C90+ Konfram on-board computer some 18 years ago, showing the innovation and commitment Volgren and Volvo have made to the Australian market, cementing them both as current market leaders.
In more recent times, Thoreb continued its innovation at both B2B and B2C levels, unveiling real-time web tracking, telematics, fleet management, passenger counting systems and, most recently, top-quality white LED destination sign equipment made in Europe – newly added to Thoreb Australia’s product portfolio.
Thoreb sells to bus manufacturers, body builders, public transport operators and private fleet managers worldwide, with exciting growth in the Australian market fuelled by the following projects:
• Yarra Trams (Melbourne) - Passenger Information Systems (Next Stop Information) – 50 per cent of Yarra Trams rolling stock are now using Thoreb Next Stop Information System. A number of these trams are also using our Passenger Infotainment system - Thoreb Media Cloud;
• Ventura Buses – a four-year project involving decommissioning the old CCTV system, the supply of and installation of 480 new Thoreb CCTVs, as well as to supply and install the infrastructure Wi-Fi system in several depots;
• TfNSW – Interline Connect On Demand public transport for Edmondson Park, NSW – MaaS Pilot Trial running now for more than six months on Interline Buses, where Thoreb has developed the entire system and the web application locally in Sydney with the kind assistance of Interline Bus Services and also Transport for NSW.
As well as the above projects, Thoreb Australia also has a list of exciting new product releases inbound for the Australian market. These inlude: • C28b on-board computer - The spindle of its Multiplex system, in conjunction with the C10d screen with driver interface and navigation, which can handle dynamic tour, i.e. the trip can be changed up to one minute before the trip has
... prides itself on its forward-thinking approach to technology, including its ‘Multiplexing’ technology.
started, maintaining the headway route frequency, with other features to be revealed closer to its local launch;
• CC1 - Digitised and fully customisable instrument cluster (our dashboard); and
• D29m - Its latest information display (29-inch monitor) ideal for public transport vehicles for Passenger Infotainment systems with internet access point incorporated into the display hardware - among some other smart features.