MAN TRUCK AND BUS WINS MAJOR 2018 DESIGN AWARD
CELEBRATING OUTSTANDING DESIGN, German commercial vehicle manufacturer MAN was crowned Design Team of the Year at the Automotive Brand Contest 2018 during the Paris Motor Show, one of the most prestigious design awards in the automotive industry.
Against the grain of thought where many think about exceptional automotive design in terms of sleek sports cars, elegant limousines, or stylish sedans, Munich-based MAN has shattered those illusions.
The design team, headed by Holger Koos, develops a whole array of vehicles – for instance light- and heavy- duty MAN trucks, and the MAN- and NEOPLAN-branded coaches and city buses.
“We are, of course, very proud to have had the opportunity to pick up our award here in Paris,” said Holger Koos, head of design at MAN Truck & Bus.
“Well- designed vehicles are gaining significance, especially in the commercial vehicle segment, where the technological differences between the vehicles are becoming less and less pronounced. This means us designers have an important part to play making sure the brand is seen in a positive light.
“A vehicle’s design is a visual representation of its brand; this is as true for trucks and buses as it is for passenger cars,” he explained.
POINTS OF DIFFERENCE
There are, nevertheless, a few differences: for instance, the markedly different legal requirements stipulating weights and dimensions that result in the typical European trucks and buses with a flat front end, explains MAN.
Besides, reliability, longevity, and user friendliness are even more important for commercial vehicles than for passenger cars; mileage of around one million kilometres is not uncommon for these vehicles.
“We do not set out to design something beautiful; instead we take a creative approach to implementing technical specifications that can contain aspects like a comfortable entry, an attractive passenger compartment, or an ergonomic layout,” said Koos.
“Well-designed vehicles are gaining significance.”
Above: (L-R) Representing the MAN Design Team in Paris were Sven Gaedtke, Stephan Schönherr, Rudolf Kupitza und Holger Koos.