ABC (Australia) - - SNAPCHAT IN­TER­VIEW -

ABC: So will you make reg­u­lar vis­its around our Asia-Pa­cific re­gion to check out how things are go­ing, or will you be mostly of­fice based in Spain? How of­ten do you get to visit our re­gion and Irizar cus­tomers here?

RS: As you know, I used to go once ev­ery year to Aus­tralia and I want to keep do­ing it. Aus­tralia is a very im­por­tant mar­ket for us. We in­vested a lot in 2013 to open our own sub­sidiary here and now we have a great team in the re­gion to sup­port our cus­tomers. We learnt a lot from our ex­pe­ri­ence in Aus­tralia and we will keep de­vel­op­ing the re­quested so­lu­tions to im­prove the sat­is­fac­tion of our cus­tomers. Our brand im­age is now very pos­i­tive and that could be checked in our cur­rent mar­ket share in the coach mar­ket (lead­ers since June 2017).

ABC: Does Irizar have any cool dou­ble-decker prod­uct that we should know about. Would Irizar ever of­fer such here in our re­gion?

Irizar stopped the pro­duc­tion of dou­ble-deck­ers as we be­lieve the mar­ket no longer ac­com­mo­dates this kind of ve­hi­cle, due to re­stric­tions in safety, weights, emis­sions lev­els and fuel econ­omy.

ABC: What’s your most pop­u­lar seller even still to­day?

Cur­rently our Irizar i6S is the high­est sell­ing model glob­ally, although our Irizar i8, awarded Coach of the Year in 2017, is still a state-of-the-art coach. They rep­re­sent our fu­ture in­vest­ment in tech­nol­ogy, re­in­forc­ing our brand and sus­tain­abil­ity.

ABC: What is it that you, as a per­son, uniquely bring to this role? What is it that makes you dif­fer­ent that will help make you a great CEO for Irizar? What are your best busi­ness qual­i­ties?

RS: I think that ques­tion would be bet­ter if di­rected to the peo­ple who of­fered me the po­si­tion! How­ever, I must say that I love mo­bil­ity and my pas­sion be­came my job, and that makes it eas­ier to work in a very chang­ing en­vi­ron­ment. I will put all my en­ergy to sup­port all of our cus­tomers, col­lab­o­ra­tors and Irizar em­ploy­ees. Irizar will con­tinue along the path of growth in the fu­ture, in­vest­ing in the val­ues that give strength to our brand.

ABC: What is it that you love about buses? Was it some­thing that, like many of us in the in­dus­try, you fell into, or – also like many oth­ers – was it just some­thing you were ba­si­cally born into?

RS: What I love about buses is that they are a nat­u­ral so­lu­tion to im­prove peo­ple’s qual­ity of life and a key re­source to re­duce traf­fic and pol­lu­tion in the cities. We need to find a way to show that the bus in­dus­try (even col­lab­o­rat­ing among all of us) could be a key part­ner to im­prove the way the coun­tries are be­ing de­vel­oped.

I am al­ways fo­cused on that: cus­tomer ex­pe­ri­ence.

ABC: Thanks so much for your time, Rafael. A great chat and con­grat­u­la­tions again on your new job. Do you have any fi­nal words for Irizar fans back in Aus­tralia and New Zealand?

RS: Irizar con­sid­ers Aus­tralia and New Zealand key markets for our group. We will keep in­vest­ing in new so­lu­tions and try­ing to get into new seg­ments in the fu­ture.

Au­tonomous buses are be­ing de­vel­oped by Irizar as, in the fu­ture, we be­lieve it will be a must in cer­tain ap­pli­ca­tions.

and Irizar Group is mov­ing for­ward to be pre­pared for th­ese new chal­lenges.

Above: Ster­ling says that buses are a nat­u­ral so­lu­tion to im­prove traf­fic and pol­lu­tion is­sues in cities.

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