Ac­co­lade for O’Con­nors

AgLife - - News -

Wim­mera-Mallee busi­ness O’Con­nors Farm Machin­ery has won a Dealer of the Year ti­tle at a Case IH cer­e­mony at Uluru in cen­tral Aus­tralia.

Es­tab­lished at Birchip in 1964, the fam­ily-owned busi­ness now in­cludes branches at War­rackn­abeal, Hor­sham and Shep­par­ton in Vic­to­ria, plus Corowa, New South Wales and Border­town in South Aus­tralia.

Em­ploy­ing a staff of more than 140, O’Con­nors won a cat­e­gory for deal­ers with three or more branches.

O’Con­nors’ dealer prin­ci­pal Mark O’Con­nor said the busi­ness won a cat­e­gory where all of the fi­nal­ists would be wor­thy win­ners.

“We’re very pleased with the re­sult. O’Con­nors strives to de­velop best prac­tice by putting peo­ple and teams in place to pro­mote the Case IH brand be­cause we be­lieve in it,” he said.

“Dur­ing our 50-plus years in busi­ness we have formed a strong part­ner­ship with Case IH and by work­ing closely with them, we’ve been able to grow stronger as a busi­ness.”

Other top per­form­ers in the cat­e­gory in­cluded South Aus­tralia’s Ram­sey Bros and Ken­way and Clark from New South Wales.

O’Con­nors also won an award for Case IH Parts and Ser­vice Dealer of the Year for its demon­stra­tion of ex­cel­lent parts sales re­sults, which can be at­trib­uted to good com­mu­ni­ca­tion be­tween their parts, ser­vice and machin­ery sales de­part­ments.

Case IH brand leader – ANZ, Bruce Healy, said O’Con­nors was a very strong dealer group.

“With mul­ti­ple branches that are well pre­sented and have ex­cel­lent sales pro­ce­dures in place, the po­ten­tial for their fu­ture growth and suc­cess is clearly ev­i­dent,” he said.

The 2016 winner of the Dealer of the Year Award for deal­ers with one or two branches was New South Wales’ In­ter­sales, which has deal­er­ships at Temora and Lee­ton. South Aus­tralian deal­er­ship Lar­woods Ag Ser­vices was a fi­nal­ist.

The Dealer of the Year re­sults rely on an ob­jec­tive rank­ing, based on fac­tors in­clud­ing fi­nance and busi­ness man­age­ment, per­for­mance in sales and mar­ket­ing, parts and ser­vic­ing, Ad­vanced Farm­ing Sys­tems Cer­ti­fi­ca­tion and to­tal mar­ket share.

Case IH draws on 175 years of her­itage and ex­pe­ri­ence in the agri­cul­ture in­dus­try, pro­vid­ing a pow­er­ful range of trac­tors, com­bines and balers sup­ported by a global net­work.

WIN­NERS: From left, O’Con­nors Farm Machin­ery team mem­bers, Gareth Webb, David Hair, Mark O’Con­nor, Lisa Day, Ryan O’Con­nor, Richard Lewis and Michael McGough with Case IH brand leader for Aus­tralia and New Zealand Bruce Healy. Mr Healy pre­sented Mark...

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