Help tugs at heartstrings
For most, this time of year is about fun with family, a feast and a game of backyard cricket.
It’s an opportunity to enjoy life and surround yourself with the people you love. But for others, the festive period poses significant challenges.
At Redkite we know this is particularly so for families facing the impact of their child’s cancer.
While parents can try to make everything seem normal, Christmas can never be the same when your child is sick. This is further exacerbated by the financial burden that often goes hand-in-hand with a cancer diagnosis. And, as we know, cancer doesn’t stop at Christmas.
In fact, 100 kids will be diagnosed with cancer this festive season. The sad reality is children die from this cruel disease every week of the year.
Fortunately for these families, they are not alone.
Redkite helps children, young people with cancer and their families, and is there to support them through all the challenges.
We are there to assist families with critical services including counselling in hospitals, music therapy and help paying essential household bills.
We also bring some Christmas joy by distributing more than 1000 festive food hampers to these families.
But, we couldn’t do it without the incredibly generous support of individual donors and corporate partners such as Coles.
The incredible fundraising efforts of the Coles team and Albany’s big-hearted community, who support us through buying Christmas donation cards, Gerry the Gingerbread and a range of other products from their local Coles stores, have helped enable us do what we do.
Since 2013, Coles has raised more than $32 million for Redkite, with local Coles Supermarket and Coles Express teams and customers in Albany being a great contributor. It has transformed cancer care in Australia and helped six families in the local area during the past year.
This support has included helping six individuals with essential costs such as household bills and fuel, counselling five people and assisting one young person with tailored education and career guidance.
While we have been able to help many families, it’s vital we reach even more with our essential services — not just at Christmas time, but all year round.
On behalf of all the families Redkite helps, I’d like to offer an enormous thank you to Coles, its passionate charity champions and team and, of course, generous Albany customers for the support they have given so far and everything they do in the future.