Sober hero drive for road safety

Albany Extra - - News - Jes­sica Cuth­bert

Great South­ern po­lice are striv­ing for no se­ri­ous or fa­tal crashes this fes­tive sea­son.

Last week the Denmark Road­Wise Com­mit­tee launched their Sober Su­per Hero cam­paign, build­ing on the suc­cess of last sum­mer.

The pro­gram is a com­mu­ni­ty­driven ef­fort to re­ward driv­ers who do the right thing and choose not to drink and drive — par­tic­u­larly those who of­fer to be skip­per for their friends.

Re­wards and vouch­ers have been do­nated by busi­nesses which Denmark po­lice will use as im­me­di­ate re­wards for driv­ers do­ing the right thing.

Denmark Sergeant Matt Hart­field said the cam­paign was about mak­ing sure peo­ple are safe on the roads and re­ward­ing safe driv­ers.

“It’s not about pe­nal­is­ing peo­ple do­ing the wrong thing, it’s about try­ing to en­cour­age peo­ple to do the right thing and get to where they are go­ing safely,” he said. “The ini­tia­tive in Denmark will be look­ing at safe driv­ers, and im­por­tantly young driv­ers and re­ward­ing safe be­hav­iour on the roads.”

Sgt Hart­field said the cam­paign was well re­ceived by the com­mu­nity last year. “We want to make sure our roads are safe, we don’t want to see any­one hav­ing an ac­ci­dent, be­ing se­ri­ously in­jured or killed,” he said.

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