Sober hero drive for road safety
Great Southern police are striving for no serious or fatal crashes this festive season.
Last week the Denmark RoadWise Committee launched their Sober Super Hero campaign, building on the success of last summer.
The program is a communitydriven effort to reward drivers who do the right thing and choose not to drink and drive — particularly those who offer to be skipper for their friends.
Rewards and vouchers have been donated by businesses which Denmark police will use as immediate rewards for drivers doing the right thing.
Denmark Sergeant Matt Hartfield said the campaign was about making sure people are safe on the roads and rewarding safe drivers.
“It’s not about penalising people doing the wrong thing, it’s about trying to encourage people to do the right thing and get to where they are going safely,” he said. “The initiative in Denmark will be looking at safe drivers, and importantly young drivers and rewarding safe behaviour on the roads.”
Sgt Hartfield said the campaign was well received by the community last year. “We want to make sure our roads are safe, we don’t want to see anyone having an accident, being seriously injured or killed,” he said.