Mount Hotham stake­hold­ers brief­ing at the MCG

Alpine News - - Property Guide -

MOUNT Hotham held their an­nual stake­holder brief­ing at the Mel­bourne Cricket Ground (MCG) on Tues­day, March 21.

The brief­ing was an op­por­tu­nity for stake­hold­ers to be up-to-date with the op­er­a­tions and man­age­ment of the re­sort and have the chance to raise their ideas and is­sues.

Mount Hotham stake­hold­ers trav­elled from all over the state to at­tend the brief­ing, which cov­ered top­ics re­gard­ing the Gov­er­nance Re­form, Mount Hotham brand­ing, Grow­ing Mt Hotham project and an over­view of works un­der­taken by Mount Hotham Ski­ing Com­pany.

Guest speaker and pres­i­dent of Vic­to­rian Snows­ports As­so­ci­a­tion (VSA) Rob An­der­son talked about VSA’s view on the Gov­er­nance Re­form.

He said fol­low­ing the meet­ing that if a new re­formed man­age­ment sys­tem is to work then every­thing has to fit to­gether.

“The Alpine Re­sorts Work­ing Group and Vic­to­rian Snow­ports As­so­ci­a­tion have put in a sub­mis­sion to the gov­ern­ment re­view with a strong mes­sage to in­clude a com­mu­nity rep­re­sen­ta­tive on what­ever new board is de­cided on.

“Eco­nomic vi­a­bil­ity is of great im­por­tance and there are a num­ber of things that should be con­sid­ered and have been sug­gested, but we don’t ex­pect to get any of them,” he said.

Mr An­der­son said of the pro­pos­als be­ing put for­ward, form­ing a north­ern man­age­ment board for the Hotham, Falls Creek and Mt Buller/Mt Stir­ling and a south­ern board for Baw Baw and Lake Moun­tain would be the bet­ter of the two op­tions.

Although com­mu­nity con­sul­ta­tion work­shops have been held Mr An­der­son said stake­hold­ers at the re­sorts were not con­fi­dent of sug­ges­tions be­ing taken note of.

“I think the gov­ern­ment will prob­a­bly go with the two boards,” he said.

Mr An­der­son noted again that the ski in­dus­try is worth some $790 mil­lion and em­ploys 7900 peo­ple dur­ing the sea­son.

“This is a se­ri­ous in­dus­try and will not ex­ist if we don’t get the vi­a­bil­ity side right,” he said.

Mr An­der­son said the board has noted all ques­tions and is­sues raised dur­ing the brief­ing and is work­ing to­wards stronger com­mu­ni­ca­tions and en­gage­ment with its stake­hold­ers.

A great re­sponse was achieved over the days fol­low­ing the brief­ing with fur­ther con­cerns and ideas raised through stake­holder email.

Mount Hotham Alpine Re­sort Man­age­ment Boards chief ex­ec­u­tive of­fi­cer Jon Hutchins said that the re­sort had an op­por­tu­nity to re­ally make a dif­fer­ence when it came to messaging for prospec­tive cus­tomers.

Mount Hotham has a strong re­ten­tion rate of 70 to 80 per cent of guests re­turn­ing ev­ery two years.

The Mt Hotham Board em­braces the op­por­tu­nity to meet the stake­hold­ers and hear their con­cerns and as­sess their ideas to pro­vide a greater guest ex­pe­ri­ence at Mount Hotham.

These ideas and sug­ges­tions pro­vide the ba­sis for the re­sort go­ing for­ward in a co­or­di­nated di­rec­tion.

All the projects that are now be­ing un­der­taken by the board are based on the four years of con­sul­ta­tion, which has shaped the Mount Hotham Master Plan.

PHOTO: Mt Hotham

◆ CHANGE OF GOV­ER­NANCE: The pro­posed change in the man­age­ment of all Vic­to­rian Alpine Re­sorts was one of the main sub­jects to be ad­dressed at the Mt Hotham stake­hold­ers brief­ing.

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