Bak­ery changing hands

Edel­weiss Bak­ery own­ers sell up af­ter 15 years in busi­ness

Alpine Observer - - Front Page - BY JUSTIN JENVEY jjen­vey@ne­me­

BEECHWORTH Bak­ery is bring­ing its renowned bread, pas­tries and cakes to the Ovens Val­ley.

They will open two stores in Bright later this month af­ter pur­chas­ing Edel­weiss Bak­ery from Nigel and Re­becca Earl.

Edel­weiss Bak­ery will trade for the last time next Tues­day be­fore Beechworth Bak­ery opens the fol­low­ing week af­ter a short changeover.

Beechworth Bak­ery man­ag­ing di­rec­tor Marty Matas­soni said it was ex­cit­ing to be ad­ding an eighth and ninth store to the chain’s grow­ing op­er­a­tion in a busy tourist town like Bright.

“It’s been in­cred­i­ble watch­ing Bright grow over the last few years, it’s very sim­i­lar to Beechworth and it just fits with our brand and every­thing we be­lieve in,” he said.

“It’s a small com­mu­nity and a pos­i­tive and proac­tive one and we want to get in­volved and be a part of that.

“We’re tak­ing over a great busi­ness to con­tinue into the fu­ture and in do­ing that we’ll op­er­ate out of both the Ire­land Street and Ga­van Street lo­ca­tions and ser­vice the com­mu­nity as best we can.”

Beechworth Bak­ery opened in Beechworth in 1984 and prior to com­ing to Bright added new stores at Yackan­dan- dah, Al­bury, Echuca, Bendigo, Bal­larat and Healesville.

Some staff from Edel­weiss Bak­ery are ex­pected to re­main work­ing across the two stores while open­ing hours will in­crease un­der the new own­er­ship, most likely from 6.30am to 6.30pm.

They’ll also look at cre­at­ing more seat­ing space in both stores by push­ing the shop area back into the two bake­houses.

Edel­weiss Bak­ery owner Nigel Earl said he was con­fi­dent Beechworth Bak­ery would be well re­ceived by the lo­cals af­ter ap­proach­ing the chain about tak­ing over.

“The idea to sell up had been on the cards since our son was born... he’s three now and the time is right for us to make a bit of a life­style change,” he said.

“I’ve al­ways been a fan of Beechworth Bak­ery, they have a great prod­uct and I see them of­fer­ing some­thing new and just fresh­en­ing things up like we did when we came in.

“From our per­spec­tive it’s been a tremen­dous 15 years; we came from Mel­bourne and ba­si­cally just looked for an ex­cuse to stay so we bought the bak­ery.

“The sup­port from the lo­cals has been amaz­ing and we’ll miss see­ing faces we’ve seen ev­ery day for 15 years in­clud­ing our won­der­ful staff who we’ve de­vel­oped some great friend­ships with.”

PHOTO: Justin Jenvey

IN GOOD HANDS: Nigel Earl ( right) will next week pass on the keys to his two Bright stores to Beechworth Bak­ery’s Marty Matas­soni.

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