Sampling the region
Alpine Valley’s Vignerons to meet to discuss future public tasting event
ALPINE Valley wine producers will meet later this month to talk about plans to further promote the region.
The main topic of discussion is set to be an inclusive event for all wineries and producers where the public will be able sample wines.
Alpine Valleys Vignerons president Michael Freudenstein said a wine festival had previously been held in Bright a number of years ago but did not pan out how they had hoped.
“It wasn’t very successful and wasn’t the type of event that we wanted to continue to promote,” he said.
“We’re looking to have family orientated events, at a public venue at a time when there are a lot of people around, which can show off the diversity of wine styles that are produced across the region.
“Wine is obviously not the only thing we do here but it’s an important part of the overall story of the region so we’ll need to work with other organisations that promote the other good aspects of the area to get locals and tourists involved.”
Despite being one of the oldest grape growing districts in Victoria the Alpine Valleys was only formally recognised as an official wine region in 2000.
It has the distinction of being one of Australia’s most elevated wine-producing areas with vineyards of highly fertile soils at altitudes up to 600m contributing to the distinctive qualities of the grapes and wines produced.
There are over 30 grape varieties grown in the many microclimates of the Alpine Valleys with traditional varieties such as Chardonnany, Shiraz and Cabernet Sauvignon well represented.
A new breed of growers and winemakers are also doing great things with emerging varietals such as Sangiovese, Barbera, Nebbiolo, Vermentino, Savagnin, Teroldego and Marzemino.
Mr Freudenstein said the 2018 vintage was another good one and further promotion of the region would only add to efforts made in the past 12 months.
“Last year we launched a project to raise the profile for visitors, local consumers and trade buyers of fruit and wine products,” he said.
“We created a strategic marketing plan, held a series of three day-visits from wine media, and produced a new map and brochure of the region.
“We’ve started the process to grow the region and now a public tasting event of some sort is the next stage in that.”