Coles mini col­lecta­bles make re­turn for Christ­mas

Alpine Observer - - People Around Town -

THE lit­tle su­per­mar­ket sur­prises that took Aus­tralia by storm are mak­ing a mini come­back for Christ­mas with Coles re­leas­ing a new range of fes­tive mi­nis for cus­tomers to add to their Lit­tle Shop col­lec­tions.

The col­lecta­bles are mini ver­sions of must-have items for any Christ­mas cel­e­bra­tion in­clud­ing mince pies, a pavlova, crack­ers (bon bons), a ginger­bread bis­cuit and a lim­ited edi­tion Coles ginger­bread ice-cream.

Cus­tomers will re­ceive one free Christ­mas mini col­lecta- ble for every $30 they spend in store from De­cem­ber 7, while stocks last.

There will also be a lim­ited number of spe­cial-edi­tion Christ­mas stock­ing col­lec­tor cases avail­able for pur­chase for $4.

Coles Chief Op­er­at­ing Of­fi­cer Greg Davis said the range would bring a fes­tive touch to the most pop­u­lar col­lectable cam­paign Coles has ever un­der­taken.

“We were blown away with cus­tomer feed­back to Lit- tle Shop when it launched in July this year so we wanted to bring cus­tomers a lit­tle extra as a sur­prise this Christ­mas,” Mr Davis said.

“The range is made up of mini repli­cas of some of our most pop­u­lar Christ­mas prod­ucts like pavlova, mince pies, Christ­mas crack­ers and a lim­ited edi­tion mini of our fa­mous Coles Ginger­bread ice-cream.

“We want to cre­ate a lit­tle extra fun at Coles this Christ­mas and sur­prise and de­light cus­tomers at the check-out.”

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