Google beats out Apple as world’s most valuable brand

CLASH OF THE TITANS.

With a 24% increase in brand value over last year’s ranking, Google has taken over pole position from Apple who, itself, saw a 27% fall in value. This data comes from Brand Finance Global 500, whose rankings have been dominated by Apple since 2012 where it first rose to the top of the pack, knocking Google off the podium to do so. The fall may be attributed to a wealth of competition in the smartphone market, among other reason. HD