The Mootrix

VR is responsible for an all new cowspiracy.

A farm just outside of Moscow is using custom-built VR headsets to show cows scenes of rolling summer fields in the hope that it will prompt them to produce more milk. Studies have shown that calmer cows produce more, better quality milk, so the experiment, which was announced by the Ministry of Agriculture and Food in the Moscow Region in a press release, makes perfect sense. We’re not sure whether The Mootrix actually improves the mood of the herd enough to affect milk yields just yet, but the results of the ‘Unique Summer Fields Program’ study are expected to be announced at the 6th International Agro-Industrial Dairy Forum in Russia.