THE WIN­NING BRANDS IN THEIR OWN WORDS

FOL­LOW­ING ARE RE­SPONSES FROM SOME OF THE TOP TRUSTED BRANDS TOP 10 COM­PA­NIES AS TO WHY THEY THINK THEY WERE RATED SO HIGHLY.

Architecture & Design - - 2018 RESULTS -

WEATHER­TEX

“We are ex­tremely proud to have been voted num­ber one Most Trusted Brand and to have won the Ex­ter­nal Wall Ma­te­ri­als Cat­e­gory twice in a row,” says Vanda Cor­reia, national mar­ket­ing man­ager.

“We be­lieve these wins are thanks to our con­tin­u­ous com­mit­ment to pro­vid­ing our cus­tomers with great ser­vice, high qual­ity sus­tain­able prod­ucts and tech­ni­cal sup­port at af­ford­able pric­ing.”

“Weather­tex is Aus­tralian-owned and has man­u­fac­tured cladding that has been around since 1964, so we have a long his­tory and en­gage­ment with the com­mu­nity around us. Weather­tex is fam­ily run and the im­por­tance of our staff, com­mu­nity and en­vi­ron­ment has shaped the com­pany’s val­ues.”

“All our prod­ucts are 100 per­cent nat­u­ral and cus­tomers to­day are savvier than ever and are seek­ing safer al­ter­na­tive sus­tain­able build­ing ma­te­ri­als.”

“We have a to­tally unique man­u­fac­tur­ing process that can’t be repli­cated.”

“The prop­er­ties of Aus­tralian tim­ber and our man­u­fac­tur­ing process means our prod­uct can only be made in NSW. That alone sets us apart. Our prod­uct is nat­u­ral, con­tain­ing no glues, resins or binders and is made from 97 per­cent Aus­tralian hard­wood tim­ber, the ul­ti­mate re­new­able re­source, and that re­ally dif­fer­en­ti­ates us from our com­peti­tors.”

“When peo­ple buy Weather­tex they buy it know­ing it’s safe to in­stall and use on their home and around their fam­ily.”

As to what the cus­tomers say about the brand, Cor­reia says, “We had over 500 cus­tomer tes­ti­mo­ni­als dur­ing the Trusted Brand voting process in 2016 and 2018. We found our cus­tomers share the same val­ues as us.”

“We’ve had a lot of feedback about our qual­ity of ser­vice, the safety of us­ing our prod­uct on site, plus a lot of pos­i­tiv­ity around be­ing able to sup­port an Aus­tralian com­pany and a ‘Green’ prod­uct.”

“How­ever, if we were able to some­how change the na­ture of tim­ber, we’d love to be able to make the prod­uct to­tally flame re­tar­dant. As it stands we have a BAL 19 level and Weather­tex can be used in Class 2 – 9 com­mer­cial con­struc­tions, mak­ing it suit­able for town­houses, res­i­den­tial ar­eas, schools and hos­pi­tals.” “Mak­ing our prod­uct to­tally flame re­tar­dant would mean adding ex­tra chem­i­cals into our man­u­fac­tur­ing process and these chem­i­cals can be a huge con­cern for other rea­sons.”

“We’ve cho­sen to in­stead re­main a nat­u­ral prod­uct but we’re hop­ing with con­tin­u­ous developmen­t and in­no­va­tion we can one day achieve a higher fire re­tar­dant rat­ing without im­pact­ing the en­vi­ron­ment and the health of our cus­tomers.”

“The Weather­tex Brand is very im­por­tant to our suc­cess be­cause it clearly marks who we are and what we stand for.”

“Weather­tex is a small com­pany com­pared to our large iconic com­peti­tors, and in an in­dus­try that’s al­ways chang­ing and evolv­ing, our fo­cus is to re­main trust­wor­thy, grounded and a ‘true’ brand while ed­u­cat­ing the unique­ness and ben­e­fits of our prod­ucts.”

“We want to con­tinue to be a trusted brand in the build­ing in­dus­try, de­liv­er­ing on three main driv­ers: Qual­ity, Con­scious­ness and Can­dour.”

“We’d love to be­come a trusted house­hold name, known for be­ing the safer nat­u­ral al­ter­na­tive to cladding without im­pact­ing the dura­bil­ity and per­for­mance of a prod­uct.”

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