ARCHITECTURAL WINDOW SYSTEMS (AWS)

According to AWS marketing manager Sam Moorhouse, the reasons why the company was so highly rated include AWS’S objective to “innovate and design quality aluminium windows and doors which meet the needs of architectural specification around the country”.

“We design, engineer and test our product to ensure it delivers on the objectives of the design. I believe the A&D community recognise this and value our comprehensive R&D processes and specification support, which gives them confidence in using our product,” adds Moorhouse.

“We design, engineer and test products specific to the demands of the Australian market and the unique needs of our customers. We listen to market trends and specification requirements via our national specification team and consistently feed that back into our product development programs.”

“I would like to think we are recognised as a company that is committed to the architectural profession and invests in activities which support and promote Australian architects and their architecture.”

As to one thing about the company’s product that it would change, Moorhouse says, “I would like to find a way to disseminate more specification detail of our products into architects’ knowledge base to help them overcome daily design challenges easier. We have an amazing resource in our national specification team and www.specifyaws.com but there is nothing like knowing it off the top of your head.”

“Investing in a national specification team allows us to consult with architects and building designers on design challenges first hand while at the same time, listening to the ever changing demands of the market.”

“Although we might have a large profile in the A&D community, we are still a small player in the aluminium windows and doors segment,” says Moorhouse, adding that, “We want to continue our growth and continue to be recognised as the leaders in architectural specification in the windows and doors segment.”