Rethink TV

Designed by Bouroullec and powered by Samsung QLED technology, The Serif is both stylish in design and stunning in picture quality. With its iconic I-shaped profile, The Serif beautifully integrates into your personal style and interior décor.

Transform the blank screen with Ambient Mode using The Serif exclusive Bouroullec palette. And with a detachable metal floor stand and harmonious 360° design, you now have the freedom to place your TV anywhere in your living space.

To discover more about The Serif range please contact Terry Rooney on t.rooney@samsung.com or +61 498 313 099