Shanghai Tang

With the aim of rejuvenating the Chinese fashion of the 1920s and 1930s, Shanghai Tang was founded in an effort to create a global brand representing China. It has boldly embraced the concept of “Made by Chinese” in being the first to bring authentic Chinese luxury to customers around the world. Embodying the rich, diverse culture of China, its stores offer a highly differentiated and vibrant retail concept that sets them apart. Despite being faced with multiple challenges due to its culture-fluid identity, the brand continues to focus on its niche: Oriental design and tailoring.