Jimmy Choo

Asian Geographic - - Celebratin­g Outstandin­g Brands In Asia - FOUNDERS: JIMMY CHOO AND TA­MARA MEL­LON

One of the world’s most lux­u­ri­ous brands of shoes, hand­bags, ac­ces­sories, and fra­grances, Jimmy Choo was founded by Uk-based Malaysian fash­ion de­signer Jimmy Choo, and his niece San­dra Choi is now the com­pany’s cre­ative di­rec­tor. The brand’s ap­pear­ance in TV shows and films such as Sex And The City and The Devil Wears Prada helped fuel the com­pany’s rapid ex­pan­sion, aided in no small part by the most fa­mous fan of its shoes of all – Diana, Princess of Wales. The brand has won nu­mer­ous ac­co­lades, in­clud­ing from the Bri­tish Fash­ion Coun­cil Awards and Nord­strom Part­ners In Ex­cel­lence. Jimmy Choo con­tin­ues to em­power a sense of glam­our and a play­fully dar­ing spirit across its fiercely loyal con­sumer base.

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