Asian Geographic

Jimmy Choo


One of the world’s most luxurious brands of shoes, handbags, accessorie­s, and fragrances, Jimmy Choo was founded by Uk-based Malaysian fashion designer Jimmy Choo, and his niece Sandra Choi is now the company’s creative director. The brand’s appearance in TV shows and films such as Sex And The City and The Devil Wears Prada helped fuel the company’s rapid expansion, aided in no small part by the most famous fan of its shoes of all – Diana, Princess of Wales. The brand has won numerous accolades, including from the British Fashion Council Awards and Nordstrom Partners In Excellence. Jimmy Choo continues to empower a sense of glamour and a playfully daring spirit across its fiercely loyal consumer base.

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