Lotte Con­fec­tionery

Asian Geographic - - Celebratin­g Outstandin­g Brands In Asia - FOUNDER: SHIN KYUK-HO

Lotte choco­lates make the clas­sic gift be­cause of their ex­quis­ite taste and beau­ti­ful pack­ag­ing. How­ever, the com­pany be­hind them, founded by a na­tive of Korea liv­ing in Tokyo, ac­tu­ally made a name for it­self selling chew­ing gum – in Ja­pan. Not only wildly pop­u­lar amongst Ja­panese con­sumers, it also be­came one of the first brands in Ja­pan to spon­sor TV pro­grammes and even the coun­try’s Antarc­tic Re­search Ex­pe­di­tion Team. Lotte’s founder had not for­got­ten his Korean roots, how­ever, and in 1967, he set up shop in Seoul as Lotte Con­fec­tionery. To­day, the Korean com­pany is the third-largest chew­ing gum man­u­fac­turer in the world, teas­ing palates for more than 70 years.

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