Lotte chocolates make the classic gift because of their exquisite taste and beautiful packaging. However, the company behind them, founded by a native of Korea living in Tokyo, actually made a name for itself selling chewing gum – in Japan. Not only wildly popular amongst Japanese consumers, it also became one of the first brands in Japan to sponsor TV programmes and even the country’s Antarctic Research Expedition Team. Lotte’s founder had not forgotten his Korean roots, however, and in 1967, he set up shop in Seoul as Lotte Confectionery. Today, the Korean company is the third-largest chewing gum manufacturer in the world, teasing palates for more than 70 years.