When you mention fried chicken in Asia, one pictures a redheaded bee wearing a chef’s hat – well before a hefty, moustached man comes to mind. Jollibee stemmed from an ice cream parlour opened in 1975 in Quezon City. It then started serving sandwiches and hot meals, and finally, in 1978, transitioned into the fast food restaurant we know today. From then till now, Jollibee triumphs big fast food chains with its distinct taste inspired by American cuisine but with its Filipino zing intact. Jollibee extended beyond crispy chicken and launched its own TV programme, Jollitown, which ran from 2008 to 2013. Today, Jollibee serves customers around Asia and Europe via 1,200 outlets, pleasing not only Filipinos with its homegrown taste, but also those around the region and across the seas.