Jol­libee

Asian Geographic - - Celebratin­g Outstandin­g Brands In Asia - FOUNDER: TONY TAN CAKTIONG

When you men­tion fried chicken in Asia, one pic­tures a red­headed bee wear­ing a chef’s hat – well be­fore a hefty, mous­tached man comes to mind. Jol­libee stemmed from an ice cream par­lour opened in 1975 in Que­zon City. It then started serv­ing sand­wiches and hot meals, and fi­nally, in 1978, tran­si­tioned into the fast food restau­rant we know to­day. From then till now, Jol­libee tri­umphs big fast food chains with its dis­tinct taste in­spired by Amer­i­can cui­sine but with its Filipino zing in­tact. Jol­libee ex­tended be­yond crispy chicken and launched its own TV pro­gramme, Jol­li­town, which ran from 2008 to 2013. To­day, Jol­libee serves cus­tomers around Asia and Europe via 1,200 out­lets, pleas­ing not only Filipinos with its home­grown taste, but also those around the re­gion and across the seas.

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