Chang Beer

Asian Geographic - - Celebratin­g Outstandin­g Brands In Asia - FOUNDER: CHAROEN SIRIVADHAN­ABHAKDI

The ro­man­ised word chang trans­lates to “ele­phant”, a prom­i­nent Thai sym­bol that re­flects the coun­try’s cul­ture and his­tory. The pale lager is brewed by bev­er­age gi­ant Thaibev, which bought over Fraser and Neave (F&N) in a USD11 bil­lion deal in 2013. Chang Beer was first brewed in 1995 in the Bang

Ban District of Ayut­thaya Prov­ince. Thaibev is now Thai­land’s largest thirst-quencher in terms of al­co­holic and non- al­co­holic drinks, and its share of the beer mar­ket is sec­ond only to Singha.

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