Tiger Balm (Haw Par Corporation)
From the southernmost island of New Zealand to some of the northernmost cities of Norway, Tiger Balm has roared its way through the homes and hearts of cities from East to West. With beginnings in the ancient courts of the Chinese empire to a small medicine shop in Burma called Eng Aun Tong, Tiger Balm was the brainchild of Aw Chu Kin, who originally concocted and had been selling the extraordinary formula in the late 1800s. His legacy then lived on through his two sons, Aw Boon Haw and Aw Boon Par, whose names aptly translated to “gentle tiger” and “gentleleopard” respectively.
Soon after, the two gentle giants brought the business over to Singapore, where it won the hearts and cured the ailments of many, allowing expansion to then Malaya, Hong Kong, Batavia, Siam and various cities in China. However, where there is progress, there is change. While some countries transformed from low rise to high rise, and some shed colonial names, one thing remained constant: The tiny jar with the gold cap in medicine cabinets across homes and offices; its soothing scent lingering in hearts and souls.
Serving tradition and purpose, Tiger Balm has since become a trusted household name worldwide. The iconic tiger itself has faced its fair share of change, from resting in a crouching position to a leaping one, epitomising its role throughout the generations and its ability to catch up with and give aid to a fast-paced world. Their extensive range available today caters to a wide array of needs, and are trusted by many, from the man you pass by on the street each morning, to celebrities worldwide, making it a brand that is fit for all, ready to pounce on its next challenge.
Used for everything from muscular aches and pains to cold and flu symptoms, from headaches to mosquito bites, and whether in the sweltering heat of the tropics or bundled up in brutal winters, this is one vital addition to your first aid kit. Balancing the best of age-old tradition with modern innovation, Tiger Balm has been proven time after time to be the one that works where it hurts.