Sam­sung

Asian Geographic - - Celebratin­g Outstandin­g Brands In Asia -

Sam­sung is the world’s largest phone man­u­fac­turer to­day, but it only sold its first elec­tri­cal prod­uct in 1970 – a 12-inch black- and-white TV. Made up of the Korean words sam (“three”) and sung (“stars”), the com­pany name is, ac­cord­ing to its founder, an al­lu­sion to some­thing “big, nu­mer­ous, and pow­er­ful”. And that is cer­tainly what they have achieved, mak­ing not just hugely pop­u­lar mo­bile de­vices but also the bat­ter­ies and semi­con­duc­tors for its ri­vals.

FOUNDER: LEE BYUNG-CHUL

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