Did you know that the most liked photo on Instagram is not of Kylie Jenner or her daughter, but of an egg? It has 53.8 million likes – move over, influencers! Instagram was created by two American entrepreneurs, Kevin Systrom and Mike Krieger in 2010, and bought over by Facebook two years later due to its rapid growth and success. Today, Instagram has over a billion users and is a massive platform in Asia for advertising a company – or oneself.