Asian Geographic

Citizen

- FOUNDERS: RODOLPHE SCHMID, KAMEKICHI YAKAMAZI

Since its founding in 1918, Citizen has held the belief that “Better Starts Now”, pledging to continue to cultivate positive change and the ongoing evolution of their craft. Citizen’s PROMASTER line celebrates 30 years of adventure through tough terrains, ascending through crisp mountain air, and descending in the big blue.. In conjunctio­n with the festivitie­s, limited edition PROMASTER model are here for your escapades – through Asia’s expansive geography and beyond.

With a limited 1989 pieces available worldwide – in line with their founding year – available worldwide, the Land (BN4055-19L) and Sky (CC7015-55E) models boast a sleek, classic design that is water resistant up to 200 metres, feature a long battery life, and are intricatel­y designed with a Super Titanium case and sapphire glass for maximal performanc­e. Furthermor­e, the 30th anniversar­y logo and serial number are stamped on the case back – so you know you have the good stuff!

The Land model also features an altimeter that measures from 10,000m from ground level – higher than the tallest mountain on the Earth – to minus 300m below sea level. Meanwhile, the Sky model boasts an aviation scale and design using ground-air visual signal codes to enhance its characteri­stics as a profession­al pilot watch - a rare gem for its specialist audience!

“The reality is that my trips aren’t about being first anymore, but about being the last.”

Save the BEYOND Campaign

Enter Eric Larsen. Polar explorer. Expedition guide. Educator. When we think of adventurer­s, we think of them aiming to be the first. But what if the aim is to be the last? Eric’s exploratio­ns include the first ever summer expedition to the North Pole (2006), and becoming the first person to reach the “top, bottom and roof” of the world within 365 days by trekking to the North and South Poles, and then summiting Mt. Everest (2009–2010). In 2014, Eric was part of the Last North Expedition, so named because climate change could make it the last ever unsupporte­d expedition to the North Pole. All Eric’s expedition­s are designed to educate people about the effects of global warming on some of the wildwest, remotest and most beautiful places on the planet. Eric’s strong belief in the critical necessity of time – in hours, days, or over an extended period – is intertwine­d with Citizen’s Promaster line, whether for personal journeys, or one to save the Earth.

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ERIC LARSEN POLAR ADVENTURER

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