Organ trailer stirs opinion
A provocative trailer for a locally made organ donation documentary is ruffling feathers across the globe, but the Margaret River filmmaker at the centre of the campaign says it’s hitting its mark, with organ donation registrations on the rise. The two-minute film was created by Richard Bullock and Richard Todd — the maker of award-winning documentary Frackman — to raise awareness of Todd’s newest film, Dying to Live.
It depicts Jesus on the cross, in what Todd describes as a Monty Python-style sketch, and carries the catchline “what would Jesus donate?”. Since its release on Monday, the trailer has been picked up by media outlets nationally and overseas, and commentary so far has ranged from “offensive” and “disgusting” to “thought-provoking” and “brilliant”.
Todd told the Times he had always expected the campaign would make waves but he was blown away by the response. “I had a friend in Sweden say they’d heard about it,” he said.
“My mate from Fremantle overheard a barman talking about it. “A lot of people are talking. “It’s really causing a stir.” While not necessarily a proponent of the adage “any publicity is good publicity”, Todd said the cam- paign’s upsides were hard to ignore. Some of these can be tracked through his website, dyingtolive.com.au.
“Apparently 77 people have signed to the organ donor registry as a result,” he said.
“My intention was never to
offend. My intent is to save lives, and there couldn’t be a more Christian thing than that.”
A spokeswoman for the Organ and Tissue Authority said official figures would not be collated until the end of the month but there had been an influx of calls, most inquiring about registering, but some instead opting to remove their names from the list.
Todd said he understood about a dozen people were so offended they were considering removing their names from the register, but he believed new registrations far out- weighed the number of people leaving.
Organ recipient, star of the film and Cowaramup resident Peter Wood said he was shocked to hear people were considering removing themselves from the register.
“Surely if people are passionate enough and have gone to the trouble of signing up, they wouldn’t do that,” he said.
Overall, he said he saw the campaign as a positive.
“It’s certainly raising awareness, whether people like it or not,” he said.
Dying To Live premiered in WA at CinefestOZ in August and screenings kick off in WA from next week.
Todd stressed Dying To Live and its two-minute trailer were not affiliated or linked in any way to the Organ and Tissue Authority, so complaints about the trailer should not be directed there.