Cam­paign fo­cus on road trips

Augusta Margaret River Times - - Front Page - Therese Col­man

The Mar­garet River Re­gion fea­tures heav­ily in Tourism WA’s new global cam­paign, which was launched on Fri­day.

Show­cas­ing WA as the “Road Trip State”, the one-minute com­mer­cial shows footage of Wilyabrup Cliffs, Su­gar­loaf Rock, Mar­garet River winer­ies and the Bo­ranup For­est.

The Kim­ber­ley and Great South­ern also fea­ture, with footage from the Bun­gle Bun­gle Range, El Que­stro, Lucky Bay in Esper­ance and Great Ocean Drive high­light­ing WA’s tourism di­ver­sity.

The cam­paign has been launched do­mes­ti­cally and in nine in­ter­na­tional mar­kets — Sin­ga­pore, Malaysia, China, Ger­many, the UK, Hong Kong, Ja­pan, New Zealand and In­done­sia.

The cam­paign will pro­mote a range of self-drive hol­i­day routes across the whole of WA.

It will fea­ture in­for­ma­tion on dis­tances and ac­com­mo­da­tion op­tions, from camp­ing and glamp­ing to ho­tels and apart­ments.

Tourism Min­is­ter Paul Pa­palia said the vast­ness of WA was of­ten seen as a neg­a­tive, but the cam­paign showed vis­i­tors road trips were “ac­tu­ally one of the best ways to ex­plore our scenic State”.

“It will en­cour­age in­ter­state, in­ter­na­tional and lo­cal vis­i­tors to ex­pe­ri­ence all that our ex­tra­or­di­nary State has to of­fer,” he said.

“A road trip is the per­fect way to dis­cover re­gional WA’s stun­ning at­trac­tions, at your own pace and on your own terms.”

Vasse MLA and shadow tourism min­is­ter Libby Met­tam said she was pleased to see an in­creased fo­cus on re­gional ar­eas of WA.

“Re­gional WA has so much on of­fer in the great out­doors, which is ex­actly what vis­i­tors from our key Asian mar­kets in par­tic­u­lar want to ex­pe­ri­ence,” she said.

“How­ever, most Euro­pean and Asian vis­i­tors would have no un­der­stand­ing at driv­ing the sorts of dis­tances that are re­quired and it is im­por­tant that this is ef­fec­tively man­aged.”

Pic­ture: Tourism WA

Ex­plor­ing the Bo­ranup Karri For­est.

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