‘Rare’ sites with strong tourism po­ten­tial for sale

Augusta Margaret River Times - - News - Kent Acott

Two unique sites in Au­gusta — the 106-year-old Au­gusta Ho­tel and 770ha of un­spoilt ocean-front land zoned for tourism — are for sale.

The sites are be­ing sold by Amer­i­can in­ter­ests, with an ex­pected price of about $17 mil­lion.

Prime Re­sort Sales man­ag­ing di­rec­tor Steve Daw­son said the sites were unique prop­er­ties, of the sort not seen on the Aus­tralian market in years.

“These have been part of the rich fab­ric of Au­gusta for more than a cen­tury and cer­tainly of­fer an op­por­tu­nity that is very rare,” he said.

The Au­gusta Ho­tel sale in­cludes 11 in­di­vid­ual free­hold lots on 3.2ha of land in the heart of the town.

Built in 1912, it has an ex­ten­sive Black­wood River frontage. It has 52 mo­tel rooms, 24-bed back­packer ac­com­mo­da­tion, four guest chalets, con­fer­ence and func­tion fa­cil­i­ties, a sports bar, a bot­tle shop and com­mer­cial kitchens.

The other site is known as South­ern Shores and is bor­dered by the Black­wood River and the South­ern Ocean.

Mr Daw­son said both sites gave sig­nif­i­cant op­por­tu­ni­ties to boost the re­gion’s tourism of­fer­ings.

Lo­cal op­er­a­tors have been call­ing for more to be done to at­tract vis­i­tors and have formed a steer­ing com­mit­tee to lead fu­ture mar­ket­ing.

It is un­der­stood that op­er­a­tors feel “for­got­ten” in re­cent tourism cam­paigns and that hol­i­day­mak­ers drive through Au­gusta’s main street on their way to the Leeuwin Light­house and do not stop in the town.

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