‘Rare’ sites with strong tourism potential for sale
Two unique sites in Augusta — the 106-year-old Augusta Hotel and 770ha of unspoilt ocean-front land zoned for tourism — are for sale.
The sites are being sold by American interests, with an expected price of about $17 million.
Prime Resort Sales managing director Steve Dawson said the sites were unique properties, of the sort not seen on the Australian market in years.
“These have been part of the rich fabric of Augusta for more than a century and certainly offer an opportunity that is very rare,” he said.
The Augusta Hotel sale includes 11 individual freehold lots on 3.2ha of land in the heart of the town.
Built in 1912, it has an extensive Blackwood River frontage. It has 52 motel rooms, 24-bed backpacker accommodation, four guest chalets, conference and function facilities, a sports bar, a bottle shop and commercial kitchens.
The other site is known as Southern Shores and is bordered by the Blackwood River and the Southern Ocean.
Mr Dawson said both sites gave significant opportunities to boost the region’s tourism offerings.
Local operators have been calling for more to be done to attract visitors and have formed a steering committee to lead future marketing.
It is understood that operators feel “forgotten” in recent tourism campaigns and that holidaymakers drive through Augusta’s main street on their way to the Leeuwin Lighthouse and do not stop in the town.