Strength­en­ing the con­nec­tion with con­sumers

Australasian Timber - - NEWS -

‘THE MAR­KET Bytes Pty. Ltd’ has an­nounced the be­gin­ning of a new era with its in­vest­ment in the Tim­ber Ad­vice and Dis­play Cen­tre (TADC).

“This will bring about changes to the TADC that will strengthen the way the show­room and ad­vi­sory ser­vice con­nect with the con­sum­ing pub­lic, spec­i­fiers and builders. Im­por­tantly the in­vest­ment will in­crease the value to the var­i­ous stake­hold­ers in the cen­tre,” said prin­ci­pal Eric Siegers.

“Twelve years of sta­tis­tics has proven that while mar­ket­ing chan­nels have shifted dra­mat­i­cally from print to dig­i­tal plat­forms the cen­tre con­sis­tently con­nects with:

• over 20% of all ren­o­va­tors in Vic­to­ria

• 2400 spec­i­fiers, de­sign­ers and builders

• Hun­dreds of con­sumers in­ter­ested in a wide range prod­uct so­lu­tions “This has con­vinced us that there is a real op­por­tu­nity that can be used to:

• en­hance brands, • build prod­uct eq­uity and im­por­tantly

• lay the ground work to test­ing new

prod­ucts and ser­vices . “In the dig­i­tal era the TADC is more rel­e­vant than ever with the mar­ket de­mand­ing that all providers of­fer:

• in­for­ma­tion

• Com­mu­ni­ca­tion and

• Ex­pe­ri­ence

“In­de­pen­dent re­search con­firms that the in­de­pen­dent mer­chant plays a more sig­nif­i­cant role in ren­o­va­tion than many in the in­dus­try recog­nise, and to sur­vive in this com­pet­i­tive sec­tor busi­ness must be able meet the de­mands of the con­sumer. This pro­vides an op­por­tu­nity that we will re­alise through the ad­vi­sory and show­room ca­pa­bil­i­ties,” Eric said.

“The TADC is piv­otal in con­nect­ing con­sumers, spec­i­fiers and builders with prod­ucts, ser­vices and in­for­ma­tion. The in­vest­ment we un­der­take means the TADC can now de­velop rev­enue op­por­tu­ni­ties that were pre­vi­ously off lim­its un­der the not for profit ban­ner.

“We can con­fi­dently build a vi­brant and tar­geted ser­vice by be­gin­ning with the fol­low­ing ac­tiv­i­ties. We will:

• Re­fo­cus the show­room as a hub for the grow­ing ren­o­va­tion mar­ket.

• Strengthen the ad­vi­sory ser­vice to be­come a hub for spec­i­fiers and builders. • Be a hub for merchants by pro­vid­ing data, mar­ket anal­y­sis, and var­i­ous busi­ness ser­vices in­clud­ing var­i­ous train­ing and busi­ness ser­vices pack­ages.

• Be­come a hub for new tech­nolo­gies and prod­ucts that meet a com­bi­na­tion of so­cial, en­vi­ron­men­tal and busi­ness cri­te­ria.

• Be­come an in­for­ma­tion hub for prod­uct man­u­fac­tur­ers and sup­pli­ers by mon­i­tor­ing con­sumer and mer­chant trends. “It is an ex­cit­ing time; there is a lot we are do­ing to cre­ate and re­alise the op­por­tu­ni­ties that this change rep­re­sents.

“We re­alise the chal­lenges be­fore us are sig­nif­i­cant, how­ever, the changes

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