Hypro found mar­kets in 32 coun­tries

Australian Forests and Timber - - INTERNATIONAL -

AF­TER AN ac­ci­dent in the for­est, Tommy Karls­son had the time to cre­ate some­thing that would re­duce the risk of fu­ture ac­ci­dents: a hy­draulic pro­ces­sor for trac­tors. Now known as Hypro, the prod­uct is avail­able in 32 coun­tries.

Karls­son de­vel­oped the trac­tor pro­ces­sor for his own needs and it was fin­ished by 1984. The com­pany that sup­plied the hy­draulics felt the re­sult was so pro­fes­sional that it should be ex­hib­ited at a forestry fair. An ex­pert was brought in to as­sess the func­tion­ing and mar­ket po­ten­tial.

“He said the mar­ket was ba­si­cally sat­u­rated and told me that I could sell maybe a dozen of my pro­ces­sors lo­cally,” Tommy re­mem­bers.

In 1987 he and his wife, Elis­a­beth, ex­hib­ited the only ex­am­ple of the pro­ces­sor at Elmia Wood. By then the prod­uct and com­pany had gained a name: Hypro. Many peo­ple were in­ter­ested and the for­est own­ers at the fair saw what the ex­pert had missed. Com­pet­ing pro­ces­sors were me­chan­i­cal but this one was hy­draulic and there­fore lighter and eas­ier to ma­noeu­vre.

“We sold the first pro­ces­sor at the fair but in the weeks af­ter we got home, 15 prospec­tive cus­tomers vis­ited us for a demon­stra­tion and 14 made a pur­chase,” Elis­a­beth says.

How­ever, only one pro­ces­sor ex­isted – the pro­to­type. With the help of sup­pli­ers, the cus­tomers got their ma­chines but the or­ders kept pour­ing in.

“Elmia Wood’s fair man­ager at the time moved back home to Ger­many and asked us if he could sell our pro­ces­sors,” Tommy adds. “Within a cou­ple of years we had sup­plied 75 ma­chines. That suc­cess then rip­pled out to mar­kets in the UK and other coun­tries.”

■ Hypro’s owner Tommy Karls­son, shown here with his son Li­nus Bergman.

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