SOUND UNITED DOWN UNDER

One of Australia’s largest hi-fi distributors, QualiFi, has been purchased by Canadian-based company Sound United. QualiFi is the Australian distributor for Denon and Marantz, companies that are owned by Sound United, as well as the distributor for many other brands. Following this acquisition, Sound United has merged the operations of Bowers & Wilkins Australia (which it also owns), with those of QualiFi.

The new company, Sound United Sales & Marketing, is now the distributor for Bowers & Wilkins, Classé Audio, Definitive Technology (DefTech), Denon, HEOS, Marantz, Polk Audio, Boston Acoustics, Blustream, Elan, Furman, SpeakerCraft and Xantech.

Sound United Sales & Marketing will operate from both the former offices of B&W Australia in Chatswood, NSW, and also from the offices and warehouses of QualiFi in Mt Waverly, Victoria. Philip Newton, CEO of the newly-created entity, commented: “The bringing together of the various elements of the Sound United family under one roof here in Australia, announced some months ago, has now been finalised. The combined strengths of our brand portfolio bring together an enterprise of significant scale, the likes of which has rarely been seen in the specialty audio channel.” He added “Our collective resources are substantial, and we believe our customer-centric approach combined with our expertise in the premium audio channel, will ensure the local market benefits from unprecedented levels of choice and service.”

Two brands, Jamo and Klipsch, which were previously distributed by QualiFi, are now distributed in Australia by the Premium Audio Company, a wholly-owned subsidiary of Voxx International, which owns Klipsch Group, which manufactures speakers for both brands.

For more information, please contact Sound United Sales & Marketing on (02) 9196 8990.