YAMAHA DROPS PRICES!

Yamaha Music Australia has reduced the prices of all Yamaha soundbars except the flagship YSP-5600BMk2, which remains at $2,499 (RRP). The model whose price has been reduced the most dramatically is one of the company’s most popular, the YSP-2700, which features Yamaha’s YSP (Yamaha Sound Projector) technology. Previously priced at $1,549, that model now has a recommended retail price of $1,099.

“Our price reposition acknowledges the growing sales trend in this category” said Dale Moore, the Marketing Manager for Yamaha’s AV Division.

“Yamaha has a long history of building the best-sounding products in this category. Our YSP circuitry has long been regarded as the best audio technology on any sound bar, producing 5.1 discrete channels of sound as opposed to the virtual surround sound from most other models. We’re excited that this technology is now available at such a highly-attractive price point.” The other Yamaha soundbars that have had their price reduced are the entry-level SRC20A at $279 (previously $299), the SR-B20A at $299 (previously $329), the YAS-109 at $349 (previously $399), and the ATS-1090 at $349 (previously $399). Yamaha has also dropped the prices of its soundbars that come with a wireless subwoofer included, such as the the YAS-209 and ATS-2090 which are now available for $499 after previously having shared an RRP of $649. The other model whose price has been reduced dramatically is the MusicCast BAR 400 which now has an RRP of $799, down from $999.

“We’re proud to have been a pioneer of this category in Australia with the launch of the YSP-1 back in 2004”, said Boyd Gill, Product Manager at Yamaha Music Australia. “Our newly revised pricing reflects our on-going commitment to enable all Australians to experience true sound from Yamaha.”