AUSTRALIAN STORY

Stylecraft

Stylecraft’s history goes back a long way. “Our original showroom faced a laneway, well before it was fashionable,” says managing director Anthony Collins (above). Starting out as a humble office stationery shop in Melbourne in 1953, the company found its niche as a retailer of quality furniture, specialising in Australian, European and Japanese designs as well as offering its own in-house collections. After more than six decades, it’s still going strong, with six showrooms throughout Australia and an office in Singapore.

Best known as a supplier to corporate and hospitality clients, Stylecraft is also reaching out to design-savvy residential buyers under the new banner of StylecraftHome. “Our product offering has recently included designs that have both a commercial and residential aesthetic,” says Anthony. A StylecraftHome showroom recently opened in Woolloomooloo, Sydney, to be followed in coming months by another at the company’s Flinders Lane premises in Melbourne.

Products include sofas (shown at top are Castor sofas and an armchair from Japan’s Karimoku New Standard); dining, home-office and outdoor furniture; a selection of fine rugs by Tappeti; and accessories from Top3 by Design. All have been selected with the company’s trademark attention to craftsmanship and detail.

“Stylecraft is passionate about original design, investing in our brands, and the people who share this passion, including our staff and customers,” says Anthony. stylecrafthome.com.au

# At this year’s Milan Design Week, Ikea showed a range of new furniture designed for urban living in the Let’s Make Room For Life exhibition. Standouts (pictured here) were an Ypperlig side table, due in Australia in October, and Stockholm 2017 sofa and...