Ford’s sales up­swing

Australian Muscle Car - - Muscle News -


mighty Mus­tang has tipped Ford over the top for its most sig­nif­i­cant sales suc­cess of the 21st cen­tury.

A boat­load of 690 shiny new ’Stangs from the United States pro­vided the es­sen­tial im­pe­tus for the com­pany’s first show­room vic­tory over Holden since 1999.

The blue oval trumped the red lion in April in a land­mark suc­cess that also has sig­nif­i­cant im­pli­ca­tions for Holden dur­ing the run-down to its fac­tory clo­sure in 2017.

Holden still re­lies on its lo­cally-made Com­modore and Cruze for 46 per cent of its show­room sales, while Ford has weaned it­self from the home­grown Fal­con and Ter­ri­tory, which ac­count for less than 20 per cent of the com­pany’s de­liv­er­ies. Its best seller is now the Ranger ute.

In an­other sig­nif­i­cant con­trast, Ford’s sales have grown for the six straight month, based on of­fi­cial fig­ures from Vfacts, after 11 straight years of sharp de­clines.

In sharp con­trast, Holden’s run­ning to­tal is down by 8 per cent through the first four months of the year de­spite the Com­modore hold­ing sixth on the in­di­vid­ual charts.

Holden’s 29,229 sales for the first four months of 2016 have rel­e­gated the once dom­i­nant brand – it fa­mously held 50 per cent of the car mar­ket in its hey­day – to fourth, behind clear mar­ket leader Toy­ota (63,060), sec­ond-placed Mazda (38,910) and Hyundai in third (33,045). Ford sits fifth on the year-to-date chart, with 25,483 sales.

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