“Brock’s racing like the Devil at Bathurst…”

Australian Muscle Car - - News -

Bathurst, his­tory was call­ing for he and Brock. With three wins in a row across 1978, 1979 and 1980, there was a very real prospect of four vic­to­ries in suc­ces­sion – an achieve­ment that would have made them the first to achieve it in the his­tory of The Great Race.

The afore­men­tioned Marl­boro ad­ver­tis­ing cam­paign helped whip Holden fans into a frenzy of ex­pec­ta­tion for the Oc­to­ber clas­sic. But all great things must come to an end, and the ’81 Bathurst race was a non-event for Brock and his Devil Com­modore.

The open­ing laps of that event were stun­ning as he, John­son and Kevin Bartlett diced in the Even

by Peter Brock’s stan­dards, this was bizarre. We’re not sure what the ad­ver­tis­ing agency cre­atives puffed on as they dreamt up their pre-Bathurst 1981 tele­vi­sion ad­ver­tis­ing cam­paign, but we’re bet­ting it wasn’t Marl­boro Spe­cial Milds.

The Philip Mor­ris cig­a­rette com­pany’s ‘Brock’s Racing Like the Devil at Bathurst’ TVC made quite an im­pact when it was on high ro­ta­tion ahead of that year’s James Hardie 1000. Fea­tur­ing Brock and a rud­dy­faced, three-horned char­ac­ter clutch­ing the glow­ing steer­ing wheel of a jazzed-up Firethorn Red (!) VC Com­modore road car as it lapped Mount Panorama, this was clearly an ex­er­cise in cir­cum­vent­ing the ever-tight­en­ing re­stric­tions on to­bacco ad­ver­tis­ing.

The nar­ra­tion, by a three-pack-a-day Chivas Re­gal-drink­ing voiceover guy, was as com­i­cal as the jerky-cam­era vi­sion it ac­com­pa­nied: Brock’s racing like the Devil at Bathurst, Brock’s racing to up­hold the name, Of the Marl­boro Holden Dealer Team, And the race that brought them fame. So don’t miss out on Bathurst, It’s a thou­sand kays of thrills, Brock’s racing like the Devil at Bathurst, With all his driv­ing skills. The Marl­boro com­pany in­vites you all to Bathurst... to see the Marl­boro Holden Dealer Team race like the Devil on Oc­to­ber 4.

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