a word from our sponsors...

Sex sells. This is rule number one for advertisers: you don’t need a degree in marketing to understand this most basic premise of marketing. And sex appeal can be an especially useful tool when the product you’re selling could do with a touch of excitement and glamour to differentiate it from its competitors. It explains why so many tyre ads back in the day featured attractive young ladies posing with said tyres. But when the product you’re selling is sexy almost by de nition – such as aftermarket mag wheels – one might think female adornment would be considered super uous. Apparently not … In the ‘60s and ‘70s the wheel makers were pretty much all into it, although perhaps none with more gusto than Aunger with its mid-‘70s ‘Wheel Appeal’ campaign. It was not enough for Aunger that in John Goss it had one of the most popular drivers in the country (and a legitimate household name), along with one of the horniest race cars ever to grace a race track in the McLeod Ford Falcon XA GT Lightweight Sports Sedan. Nor was it enough that its deep dished Trojan ve-slot cast alloy wheels were pretty damned sexy looking wheels themselves… Still, on any objective analysis, one would have to say the campaign did the job – remarkably, none of Goss’ wheel changing crew were professional models; the girls in the ad came from the Aunger office or were team members’ girlfriends!