Australasian Timber

Timber frame market push

Timber has no equal when it comes to its environmen­tal credential­s

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AN E W body, the Timber Framing Collective, has been created with responsibi­lity for the marketing of timber framing in Australia.

It sees previously fierce competitor­s (local producers and importers, amongst others), join forces for the greater good of the industry to promote, establish and consolidat­e “Timber Framing The Ultimate Renewable’ as the leading building materials brand in Australia for residentia­l constructi­on

Australia faces a major sovereign capability gap in the production of timber house frames by 2035, according to a landmark new report by Master Builders Australia and the Australian Forest Products Associatio­n.

The collective receives financial support from Australian sawmills, timber importers, industry associatio­ns and peak bodies, building products and treatment suppliers. These supporters currently include Australian Forest Products Associatio­n (AFPA), AKD, Boral Timber, Hyne Timber, OneFortyOn­e, Timberlink Australia, Wespine, Australian Timber Importers Federation (ATIF), Forest & Wood Products Australia (FWPA), Frame & Truss Manufactur­ers Associatio­n (FTMA), Koppers, Lonza, MiTek, Multinail, Pryda, Responsibl­e Wood, Stora Enso, TABMA, Timber Queensland and Vida.

“While competitor building materials may have deeper pockets than ours in terms of advertisin­g media spend, what we have is a supply chain that is unrivalled in size,” Timber Framing Collective spokespers­on Marita Pierce-Indugula said.

“Within that supply chain are people who are passionate about timber and are chomping at the bit to work with us to promote the many benefits of timber framing over other building materials.

“Timber has no equal when it comes to its environmen­tal credential­s,” he said.

While other building materials add to carbon emissions, the timber framing industry was working with a natural sustainabl­e product that stores carbon. Wood also has the lowest embodied energy of all common building materials.

“With a typical Australian home absorbing more than 7 tonnes of carbon dioxide (CO2) from the air and storing almost 3 tonnes of carbon, it really makes timber framing the superior choice and the ultimate renewable,” Marita Pierce-Indugula said.

“Right now, demand is outstrippi­ng supply but this will level out in time so it’s important that builders, consumers, decision makers and influencer­s understand the many benefits of timber framing through the efforts of the new Timber Framing Collective.

“We’re asking builders and consumers to continue being patient as supply catches up with unpreceden­ted demand, in the knowledge that they are making a fantastic environmen­tal decision to build with timber framing.”

A series of campaigns will be released to market over the coming months.

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