Lexar Rallys Around

The World Rally Championship (WRC) has selected Lexar data storage products – including customised USB drives – to be used in various areas of competition coverage. Lexar microSD cards are being used in stageside GoPro cameras and aboard DJI drone aerial cameras.

Lexar’s Compact Flash memory cards are in the CineFlex cameras used in the helicopters which follow each special stage, and Lexar Pro Workflow Hub readers are used in each rally’s editing studio.

CEO of Filmworks and Head of Production for WRC, Marco Viitanen explains, “The Lexar storage cards and workflows are integral to the production and broadcast of every event. There are four Lexar CFast cards in every WRC rally car, capturing video from all the in-car cameras and capturing telemetry data that is used by the teams and in the video production.”

The Lexar cards are removed from the cars at every stage, placed into secure storage and immediately flown by helicopter to the onsite production studio for inclusion in the live feed and video productions.

Marco Viitanen continues, “The use of Lexar removable storage has enabled WRC to capture images and data that were previously simply not possible. As a result, WRC can now provide viewers, partners and the racing teams with far more compelling content.”

WRC rallies are held in some of the harshest conditions on the planet including snow, ice, high temperatures and choking dust, something that Marco maintains is another reason the WRC chose Lexar as its storage partner.

“There are also often major crashes and, much like all the safety equipment that ensures the drivers and navigators survive, Lexar has built in its own robust safety features into its storage products to guarantee the memory cards do too.”

For more information about Lexar products visit www.lexar.com