ProPhoto 40 Years Ago

There’s nothing like a dip into the archives to reveal just how much things have changed in the imaging industry, especially over the last couple of decades. In the late 1970s colour film had finally been accepted and the makers of 35mm SLR cameras were trying to break into the commercial photography market.

Here’s a selection of what was on the pages of this magazine 40 years ago when it was called

Professional Photography In Australia. This is a snapshot of the March/April 1977 issue.

COVER PHOTOCOVER PHOTOGRAPH / Peter Barr, Melbourne.