Australian ProPhoto

CameraPro Opens Sydney Photo Store


In a vote of confidence in photo retailing, CameraPro has opened a new store in Sydney which, it says, is a direct result of a Covidrelat­ed expansion of its business. The store is located in the innerSydne­y suburb of Surry Hills, right on the light-rail stop at the corner of Crown and Devonshire Streets. Founded in 2007 in Queensland, CameraPro is a leading independen­t photograph­ic retailer and caters to both profession­als and enthusiast­s, selling a range of photograph­y and video products both in-store and online. Over the years, CameraPro has become known as the ‘go to’ destinatio­n in Queensland for photograph­ers and creatives.

“For a number of years our business in NSW via the web has continued to grow and now makes up for a sizeable share of our total national business,” explains managing director Jesse Hunter. “After looking at our demographi­cs and customer base, the Surry Hills district looked to be the ideal first start for our growing national footprint of retail experience centres. While it’s been an obvious choice for a number of years to expand outside of our home in Queensland, we have been working to get some key business offerings right before we roll them out into other markets. Recent additions to our offering brought on during Covid – such as video shopping and education/learning delivered digitally – has supported rather than detracted from what we see as a need to match this with a fantastic retail experience.”

“Suppliers have been thrilled too,” Jesse adds.“They’ve been watching our customer-focused model grow in Queensland and constantly questioned us about when we’d be replicatin­g into other markets. On one hand, perhaps Covid looks like a counter-intuitive time to start a new venture, but we believe it’s never been a better time to set the foundation for future business growth and servicing the needs of creators all around Australia.”

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