Maguire takes truck­ing truths to wider au­di­ence

Australian Transport News - - News | Inside The Industry -

The Aus­tralian Truck­ing As­so­ci­a­tion’s ( ATA) chief ex­ec­u­tive, Ben Maguire, fea­tured heav­ily in a Road Trans­port Spe­cial Re­port in The Aus­tralian news­pa­per, tak­ing in­sights on the truck­ing in­dus­try to a main­stream read­er­ship.

“The bot­tom line is, truck­ing gen­er­ates 8.6 per cent per of Aus­tralian GDP and most peo­ple in the com­mu­nity don’t know that and their per­cep­tion of truck­ing is a bit out­dated,” Maguire says, adding that the ATA plans to take out­dated pub­lic per­cep­tions of the trans­port in­dus­try and align them with re­al­ity, while also in­flu­enc­ing key de­ci­sion mak­ers to pro­mote pos­i­tive change.

“We hope to in­flu­ence de­ci­sion mak­ers, and leg­is­la­tors around truck­ing in Aus­tralia. Also through main­stream me­dia, we plan to ed­u­cate ev­ery­one around the im­por­tance of truck­ing to their daily lives.”

Putting a hu­man face to truck­ing has been a big fo­cus for Maguire, who re­minds us that many truck­ing op­er­a­tors play a piv­otal role in their lo­cal com­mu­nity.

“You’ll see some good fam­ily sto­ries, there’s a hu­man face to this - these are peo­ple who are the back­bones of their com­mu­ni­ties,” he says.

“They’re spon­sor­ing lo­cal foot­ball clubs, help­ing sick kids, and there’s a great Aus­tralian small busi­ness story to be told.”

The as­sess­ment is to also help in­form Aus­tralia’s plan to re­turn to com­pli­ance with the IEA obli­ga­tions by 2026.

It is due to be com­pleted by the end of the cal­en­dar year and con­trib­ute to a broader con­sid­er­a­tion of en­ergy se­cu­rity across liq­uid fuel, elec­tric­ity and gas sup­plies in the Na­tional En­ergy Se­cu­rity As­sess­ment (NESA) by mid-2019.

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