Maguire takes trucking truths to wider audience
The Australian Trucking Association’s ( ATA) chief executive, Ben Maguire, featured heavily in a Road Transport Special Report in The Australian newspaper, taking insights on the trucking industry to a mainstream readership.
“The bottom line is, trucking generates 8.6 per cent per of Australian GDP and most people in the community don’t know that and their perception of trucking is a bit outdated,” Maguire says, adding that the ATA plans to take outdated public perceptions of the transport industry and align them with reality, while also influencing key decision makers to promote positive change.
“We hope to influence decision makers, and legislators around trucking in Australia. Also through mainstream media, we plan to educate everyone around the importance of trucking to their daily lives.”
Putting a human face to trucking has been a big focus for Maguire, who reminds us that many trucking operators play a pivotal role in their local community.
“You’ll see some good family stories, there’s a human face to this - these are people who are the backbones of their communities,” he says.
“They’re sponsoring local football clubs, helping sick kids, and there’s a great Australian small business story to be told.”
The assessment is to also help inform Australia’s plan to return to compliance with the IEA obligations by 2026.
It is due to be completed by the end of the calendar year and contribute to a broader consideration of energy security across liquid fuel, electricity and gas supplies in the National Energy Security Assessment (NESA) by mid-2019.