Australian Transport News - - SPONSORED CONTENT -

For large trans­port op­er­a­tions, meet­ing de­mand is a key suc­cess fac­tor. Yet it’s not just about com­plet­ing de­liv­er­ies on time. True ef­fi­ciency is en­sur­ing com­mu­ni­ca­tion re­mains con­stant and goods ar­rive safely and in one piece.

When de­mand is es­pe­cially high, ac­com­plish­ing this is dif­fi­cult. It means travers­ing re­mote ar­eas with lim­ited cov­er­age, re­main­ing com­pli­ant with reg­u­la­tions and still achiev­ing a high level of cus­tomer ser­vice.

For a busi­ness like Ful­ton Ho­gan, which trans­ports bi­tu­men across the coun­try, in­creased de­mand means things can get com­pli­cated quickly. With bi­tu­men clas­si­fied as a dan­ger­ous good, abid­ing safety and health reg­u­la­tions is para­mount.

But with the right tech­nol­ogy, it’s pos­si­ble to tick all the boxes - and even go above and be­yond.


Work­ing in this in­dus­try means be­ing or­gan­ised to the nth de­gree. Schedul­ing driv­ers, plan­ning jour­neys, in­voic­ing and en­sur­ing goods re­main in­tact through­out the trip is just a typ­i­cal day. This is nor­mally man­aged through a se­ries of spread­sheets, emails, text mes­sages and stacks of pa­per­work. It gets the job done but it leaves you open to hu­man er­ror, miss­ing pa­per­work and re­ac­tive de­ci­sions. A slight mis­cal­cu­la­tion or mis­com­mu­ni­ca­tion can cause a huge snow­ball ef­fect. Driv­ers get caught up in traf­fic, and goods can de­cline in qual­ity from be­ing in tran­sit for too long. Mean­while, a cus­tomer wants to know what’s hap­pened and you’re un­able to give them an an­swer right away due to the lim­i­ta­tions of man­ual pro­cesses. On top of all this, trans­port­ing dan­ger­ous goods meant Ful­ton Ho­gan was also at risk of penal­ties.


With a fleet track­ing sys­tem paired with an in­te­grated job man­age­ment so­lu­tion, Ful­ton Ho­gan tight­ened up op­er­a­tions by iden­ti­fy­ing in­ef­fi­cien­cies and cre­at­ing a higher level of vis­i­bil­ity through­out the busi­ness. GPS ve­hi­cle track­ing pro­vides live lo­ca­tion data and real-time progress of a de­liv­ery to re­lay to clients when they re­quest an ETA. As a job is com­pleted, the data syncs with the back of­fice au­to­mat­i­cally, so staff don’t need to wait for a driver’s re­turn to be­gin in­voic­ing or schedul­ing other tasks.


Im­ple­ment­ing a so­lu­tion also helps im­prove a driver’s daily tasks. In-ve­hi­cle tools al­low Ful­ton Ho­gan to record job de­tails such as de­liv­ery times and tem­per­a­ture of the bi­tu­men. The de­vice is eas­ily re­mov­able, so driv­ers can use it for proof of de­liv­ery with sign on glass func­tion­al­ity. The same de­vice also helps with com­pli­ance and safety by manag­ing driver work and rest hours, en­sur­ing up-to- date mass dec­la­ra­tions are made and pre- start check­lists are com­pleted.

“Since im­ple­ment­ing this sys­tem, Ful­ton Ho­gan has met all its de­liv­ery re­quire­ments and our cus­tomer ex­pe­ri­ence has im­proved sub­stan­tially,” says Jeff Sher­iff, Na­tional Trans­port Man­ager for Ful­ton Ho­gan.

Sat­is­fy­ing cus­tomer de­mand starts with mak­ing day-to- day prac­tices more ef­fi­cient for ev­ery­one – from driv­ers to the back- of­fice team. Fleet man­age­ment and in-ve­hi­cle job and com­pli­ance tech­nol­ogy equips busi­nesses to get the job done the best way ev­ery time.

“Since im­ple­ment­ing this sys­tem, Ful­ton Ho­gan has met all its de­liv­ery re­quire­ments”

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